Thursday, August 29, 2013
With distinctive blue checker logo, Cats Cabs hitting streets to give UK students safe rides
By Katy Bennett and Clayton Bailey
Special to KyForward
University of Kentucky's Student Government Association today launched Cats Cab, a new safe ride home for UK students. The Cats Cab program, operated by Bluegrass Cab, aims to give students a free straight-line transportation option from anywhere within New Circle Road to their personal residence.
Cats Cab replaces the previous safe ride pilot program, Cats Cruiser, which provided transportation for students via fixed bus routes in partnership with LexTran. The new cab-based concept will provide more adaptable service at a lower cost.
"We expect ridership to increase dramatically because of the flexibility of the service," said Jake Ingram, SGA vice president, "and with a lower cost, we estimate the cost per rider to be about one-third that of the prior pilot program.
"Ever since we began developing the program last year, we have received strong support from the UK administration, the Lexington community and, most importantly, the students we serve. We are confident this has the potential to make a real impact in our community."
Five Cats Cab taxi vans, marked with a distinctive blue checker design, will operate between 10 p.m. and 3 a.m. Thursday, Friday and Saturday nights. Beginning Aug. 29, students can ride for free within New Circle Road with a valid student ID. For destinations outside of New Circle, students will pay a discounted fare.
To accommodate visitors, each person with a student ID can bring one person without a student ID. The Cats Cab will only take students home, to a residential hall, apartment or house. The program is about helping students end their nights safely.
"Bluegrass Cab is excited about our partnership with UK Student Government to provide safe, reliable transportation to UK students," said La Elkohli, owner of Bluegrass Cab. "We are impressed with the energy and enthusiasm of the UK student body to help make this program happen."
Students can make a reservation during operating hours by calling 859-252-CATS (2287), by visiting catscab.com or by downloading the mobile application from the Apple App Store or Google Play. Students will not be able to ride the Cats Cab without a reservation.
"Student health and safety is one of Student Government and UK's highest priorities," said SGA President Roshan Palli, "so we are proud to unveil a program that works towards one of our most important goals."
For more information about Cats Cab, visit www.catscab.com.
Katy Bennett and Clayton Bailey write for UKNow
http://www.kyforward.com/2013/08/with-distinctive-blue-checker-logo-cats-cabs-hitting-streets-to-give-uk-students-safe-rides/